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Kansas Profile – Now That’s Rural - Lawrence Old-Fashioned Christmas Parade

Posted on Nov. 14th, 2012
Ron Wilson
Huck Boyd National Institute for Rural Development at Kansas
I love a parade. Imagine a big city parade with only horse-drawn vehicles. There are very few of those in the nation and only one in the Midwest – and that parade happens right here in Kansas. The 20th annual Lawrence Old-Fashioned Christmas Parade is the first Saturday in December, and it’s the subject of this week’s Kansas Profile.

Connie and Don Werner of Horton, Kan. are owners of Werner Wagon Works, which we have previously profiled. Connie and Don are an integral part of this parade in Lawrence.

In 1992, they met Rob Phillips at a draft horse sale in Iowa. Rob was manager of the Eldridge Hotel in Lawrence at the time, and he is also a western enthusiast. He went to the horse sale in Iowa and bought a horse-drawn carriage, but had no way to transport it back home. He met Don and Connie Werner who agreed to transport it back to Kansas and a friendship began.

The Werners told Rob and his wife Beverley about an upcoming wagon train reenactment along the Oregon Trail from Westmoreland to Marysville. Rob ultimately joined in. When the wagon train arrived at Marysville, Rob was impressed at the interest shown by community members. It inspired the idea of putting on a parade of horse-drawn vehicles in his town of Lawrence.

Rob took the idea to the Lawrence Convention and Visitors Bureau director at the time. She was skeptical. “Do you know how much work it is to organize a parade?” she said.

But the idea would not go away. Rob continued to work on it. In fall 1993, he announced that the Eldridge Hotel was going to have an all horse-powered event, including Santa Claus, on the first weekend in December. His first call went to Don and Connie Werner who agreed to help. They and others worked hard to pull together a parade, and it was a success. Twenty-three horse-drawn vehicles rolled down Massachusetts Street and Santa rode in on a stagecoach.

“While I was talking with a reporter and being complimented by many people on a great parade,” Rob said, “Beverly was sitting in the street in her buggy trying to control a horse in which the bit had fallen out of its mouth.” Fortunately a local veterinarian intervened and controlled the horse, saving the day.

The parade generated much interest. In April 1994, the Eldridge Hotel was recognized by the Lawrence Chamber of Commerce for organizing the parade and it became an annual event.

After the Eldridge Hotel sold in 2004, other sponsors stepped up to support the parade. In 2009, the lead corporate sponsor became none other than Wells Fargo. This old west freight company now has a financial investment subsidiary, Wells Fargo Advisors, which is the lead sponsor. In fact, the company sends the actual Wells Fargo Stagecoach through the parade each year.

On this 20th anniversary, the Werners give thanks for founder Rob Phillips and the original participants in the parade. For that first parade, horse-drawn vehicles and outriders came from several states and from communities around Kansas. They came from larger communities such as Salina and Topeka, but also rural communities such as McClouth, population 865; Waterville, population 664; and Oketo, population 86 people. Now, that’s rural.

A group of horse-loving volunteers come together each year to help put on this event. For several years, Connie made enough chili and potato salad to feed more than 100 people on the night before the parade.

Don and Connie Werner and their covered wagon will be in the parade, as they have for all twenty years. A friend from Bern, Kansas, Chuck Streit -- a mere 85 years old -- brings his team to pull the Werner wagon.

People come from all over for the Lawrence Old-Fashioned Christmas Parade. This year, some 10,000 people are expected.

It’s time to leave the Lawrence Old Fashioned Christmas Parade. We commend Connie and Don Werner, Rob and Beverley Phillips, Chuck Streit, and many others who make a difference by giving of their time and talents to make this dream become a reality. I love a parade.

Audio and text files of Kansas Profiles are available at For more information about the Huck Boyd Institute, interested persons can visit


The mission of the Huck Boyd National Institute for Rural Development is to enhance rural development by helping rural people help themselves. The Kansas Profile radio series and columns are produced with assistance from the K-State Research and Extension Department of Communications News Unit. A photo of Ron Wilson is available at Audio and text files of Kansas Profiles are available at For more information about the Huck Boyd Institute, interested persons can visit


K-State Research and Extension is a short name for the Kansas State University Agricultural Experiment Station and Cooperative Extension Service, a program designed to generate and distribute useful knowledge for the well-being of Kansans. Supported by county, state, federal and private funds, the program has county Extension offices, experiment fields, area Extension offices and regional research centers statewide. Its headquarters is on the K-State campus, Manhattan.

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